Media Intelligence
Every campaign graded.
Every drift caught.
Talk to your data, grade every campaign with the rules visible, and know before Monday what moved.
Attributed versus incremental. The gap between the two is what holdouts reveal.
ROI intelligence
A to F, with the rules visible.
Every campaign graded with an explainable decision trace, quick filters for wasted spend and scale candidates, and a budget optimiser with projected uplift.
Attribution
Four credit models, side by side.
Multi-touch journeys stitched from UTM clicks and Mini-Program events. Compare last-click, first-touch, linear and time-decay before moving budget.
Watchdog and alerts
Scanned daily. Briefed on Monday.
Seven anomaly checks per campaign against its own baseline: CPM spikes, ROAS collapses, pacing drift. Instant high-severity alerts and a weekly briefing by email.
Seasonality planner
Twelve months of trading moments.
China's calendar against your demand curve. Launch windows derived from lead times, campaign shells drafted before the window opens.
Also in the product
Copilot, creative and share of voice.
AI copilot
Talk to your data in Chinese or English. Builds audiences, answers with live numbers, executes after you confirm, with a full audit trail.
Creative intelligence
A/B splits with automatic winner promotion, and mining of which imagery and copy angles actually win.
Share of voice
Brand-term defence on Baidu and social share versus your competitive set, from SERP monitoring and impression-share reports.